Full Job Description
Be a Part of the Future with EcoTech Innovations
Are you a creative thinker with a passion for digital marketing and content creation? EcoTech Innovations, a leading company in renewable energy solutions, is looking for a skilled digital content strategist to join our expanding team in Dolores, Colorado. Our mission is to empower communities through sustainable energy solutions, and we believe that impactful digital content is vital in sharing our story and mission.
Your Role and Responsibilities
As our digital content strategist, you will take the helm in shaping our content marketing strategy, ensuring that our online presence resonates with our audience while driving engagement and conversions. This position offers a unique opportunity to work closely with our marketing team and make a profound impact.
Key Responsibilities:
- Content Strategy Development: Build and implement a comprehensive digital content strategy that aligns with our business goals and resonates with target audiences.
- Content Creation and Management: Oversee the production of high-quality digital content across various platforms, including blog posts, social media, webinars, email newsletters, and more.
- SEO Optimization: Utilize SEO best practices to enhance content visibility and organic traffic through keyword optimization and effective use of analytics.
- Data Analysis: Monitor, analyze, and report on content performance across digital channels, adjusting strategies based on data-driven insights.
- Collaboration: Work with internal teams, including design, product development, and sales, to ensure cohesive messaging across all platforms.
- Audience Research: Identify and understand target audience personas, ensuring the content produced meets their needs, interests, and pain points.
- Social Media Management: Lead social media strategies to grow our online communities and engage effectively with our audience.
- Brand Voice Consistency: Uphold EcoTech's brand voice and vision in all published content.
What We're Looking For
We are searching for a team member who is not only passionate about sustainability but also has the skillset and experience to boost our digital presence through innovative content strategies. Ideal candidates will possess strong communication skills, an analytical mindset, and a deep understanding of current digital marketing trends.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in a digital content strategist or similar role.
- Proven track record of developing successful content marketing strategies that drive engagement and growth.
- Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Moz) and content management systems.
- Strong writing and editing skills, with a keen eye for detail and a passion for storytelling.
- Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn) and their analytics tools.
- Ability to work independently as well as collaboratively within a team.
- Experience in the renewable energy sector is a plus but not required.
Why Join EcoTech Innovations?
EcoTech Innovations is more than just a workplace; it's a community dedicated to making a difference. We pride ourselves on fostering a collaborative, inclusive, and innovative environment where every team member's voice is valued.
Our Benefits Include:
- Competitive salary and performance bonuses.
- Comprehensive health insurance package (medical, dental, vision).
- 401(k) plan with company match.
- Flexible work schedules, including the possibility of remote work.
- Generous paid time off and holiday leave.
- Professional development opportunities and training programs.
- Fun team-building activities and events.
How to Apply
Interested candidates are encouraged to submit their resume along with a cover letter outlining their relevant experience and telling us why they would be a great fit for our team. Please include links to your portfolio or samples of your work that demonstrate your skills as a digital content strategist.
EcoTech Innovations - Powering a Sustainable Future
Join us at EcoTech Innovations, where you can embed sustainability into your career while shaping innovative content strategies that will help us reach our mission. We believe in the power of teamwork, creativity, and passion to create a positive impact on the planet.
EcoTech Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.